So you think you have
what it takes to control the fate of an artist.
You think you know the ups and downs of success in the entertainment
business. Well, maybe you do or maybe
you are in for a big surprise. Ask
yourself this do you know how to budget, do you know how to set reasonable
prices that will suit the customer and the artist, and can you lead even in
complete darkness? Life isn’t pretty kid
and this industry isn’t an exception.
Artists want to make money and fans want everything for free. One day you are on top of the world loved by
everybody, and the next you’re a monster everyone wants you dead. Can you handle this stress? Can you convince musicians, actors, etc. that
you are worth paying to lead them? If
you believe you are and that you can handle any burdens thrown your way than
here are some pointers. First off you
need to find talent that is marketable, if you can’t market an artist they
won’t go far. Appearance matters, timing
matters, location matters. A good
example of appearance is if you are trying to sell a pop star that looks like
they were hit it the face with a shovel over and over again than they won’t
have the sex appeal to bring in fans that gravitate towards that style of
music. That being said if you wanted to
sell a metal band that looked like they were hit in the face over and over
again with a shovel they might actually have a great deal of fans. Timing matters because every ten years it
seems styles and fads change, so you need to be with the times. If you promote what was cool ten years ago;
instead of what’s is the new and exciting no one will take you seriously except
for maybe a few people still stuck in the past.
You have to keep up with this fast changing industry. Keep in mind location, believe it or not
preferences can change dramatically within a few miles. A good example of this is sports teams if you
promote the New York Yankees in Boston you will probably get thrown out of town
to put it softly. This works the same
for styles of music. You need to know
what is popular and where it is popular.
What might help you in your journey to become an artist manager is to
connect with different companies such as http://www.breakoutartistmanagement.com
and http://www.iamaworld.com. I hope you
have found this useful and good luck on your journey.
